Burberry becomes the first luxury brand to sponsor a Snapchat Discover channel

Burberry has secured a prominent spot on Snapchat today by sponsoring its very own Discover channel for the next 24 hours. The channel, which can be found in the first slot of the Discover tab of Snapchat, is dedicated to promoting Mr. Burberry, the luxury brand’s latest men’s fragrance and accompanying capsule collection and men’s grooming products.Read the full article