BuzzFeed targets DIY with Nifty, a platform-focused video brand

by Lucia Moses
On the heels of a successful cooking vertical, BuzzFeed has launched another social-centric brand, Nifty, for DIYers. Nifty launched with a Facebook page on March 10, and in three weeks, already has nearly 4 million likes. Its Facebook page describes it as “Money-saving hacks and DIYs for upgrading your home and life that will have you saying, ‘Why didn’t I think of that?’” Wi ...Read the full article