Confessions of a senior publisher exec: ‘Agencies are scared to change’

Publishers are sick of being held to account by clients on click-through rates (CTR). But there’s a layer of apathy in some areas of the industry when it comes to doing something about it. In the latest series of Digiday’s Confessions series, in which we offer anonymity in exchange for honesty, we spoke to the head of digital strategy and innovation at a major global publisher ...Read the full article