Market Research Is the Answer to 'Uberization' and the Customer Challenges of the 21st Century

Customer behaviors around the world are changing. Fast. For businesses, the risk in not keeping up is all too real. The companies that really "get" their customers, like Apple and Amazon, are setting the standards, raising the bar high. Because of "Uberization"—in broad terms, displacement and marginalization by nontraditional competitors—customers across all industries now ...Read the full article