MarTech Landscape: What is a demand-side platform (DSP)

by Ginny Marvin
Demand-Side Platforms (DSPs) are used by digital advertising buyers – advertisers, agencies, ad networks — to help them manage programmatic ad buying across ad exchanges. In this installment of Marketing Land’s MarTech Landscape Series, we explain what DSPs are and why ad buyers use them. What do demand-side platforms do? DSPs are the flip side of supply-side platforms, which ...Read the full article