Monday Catchup: ROI, Send Times, CTAs & Politics

Good Monday morning, marketers and welcome to the first full week of April! Here are a few news items to help get your week (and month) off to a great start. Email marketing ROI takes a big leap Marketers saw a dramatic rise in email marketing ROI over the past year, a trend driven by a shift away from “basic email marketing” and toward increased use of “predicative intelligenc ...Read the full article