Why programmatic and OTT are forcing TV to go digital

For three solid months in every city in the US, the biggest global advertisers converge at the Upfronts to negotiate and pledge dollar figures so staggering that digital media just had to shave off a sliver. Thus, the Digital Content NewFronts were born. Download this WTF guide to the Upfronts and NewFronts to learn: Why new technologies like programmatic ...Read the full article