Authority: The Missing Element of Most Content Strategies

by Douglas Karr
There’s not a week that goes by on the Marketing Technology Blog that we aren’t curating and sharing other people’s facts, opinions, quotes, and even their content by way of infographics and other publications. We are not a curation site for other people’s content, though. Sharing other people’s ideas doesn’t make you an authority, it recognizes and strengthens the author’s authority.Read the full article