“Happy Accidents” with Mobile Banner Ads

File this one under interesting findings, and be careful how you handle it when filing it. According to a recent survey from mobile location firm Retale, an incredible 60% of clicks on mobile banner ads are unintentional. As in mistakes. Mis-clicks. Accidents. The survey showed that users most often encounter banner ads when clicking the news (65%), using social media (50%), ...Read the full article