How digital gave Make Up For Ever a voice to reach new customers

Make Up For Ever has digital to thank for “unlocking access” to a whole new customer, said general manager Laure de Metz. The French, LVMH-owned makeup brand was launched in 1984 by Dany Sanz, a makeup artist who wanted to create a line of beauty products specifically for professional use. Highly pigmented eyeshadows in an unprecedented 210 shades, opaque gel eyeliners and pow ...Read the full article

MAKE UP FOR EVER HOW TO - Extreme coverage

Learn how to give a 3D effect to your skin and create a flawless complexion that will cover any imperfections thanks to this Extreme Coverage step by step.

MAKE UP FOR EVER ACADEMY - New York Body Painting Final Exam 2014 Session 6

On December 16th, the graduating students from the Session 5 MAKE UP FOR EVER Academy program participated in their final exam body painting show! Congratulations to the graduating class.