Matthew Idema Details Facebook’s Advertising Product Philosophy

by David Cohen
Facebook vice president of monetization product marketing Matthew Idema shared the social network’s philosophy behind developing advertising solutions in a Facebook for Business post. Idema’s post was a response to a question fielded by Facebook co-founder and CEO Mark Zuckerberg during the company’s fourth-quarter-2015 earnings call, in which he said: First, you build a gr ...Read the full article