Native ads to make up 63 percent of mobile display ad spend by 2020, Facebook & IHS study finds

by Ginny Marvin
A new study on native advertising from Facebook and IHS Inc. accompanies new stats from Facebook on its Audience Network — the mobile ad network that recently branched out from in-app to mobile web publishers. According to the new report, by 2020, media buyers will spend $84.5 billion on mobile advertising with mobile accounting for 75.9 percent of all digital ad spend globally.Read the full article