The 4 Cs: A recipe for precise remarketing campaigns

by Susan Waldes
Last fall, I had a great time participating in “The Great PPC Account Structure Debate” at SMX East. And I loved reading how the debate shook down recently with a different panel at SMX West. You don’t have to have attended one of those sessions, though, to know that paid search people are passionate and vocal about their preferred account structure approaches.Read the full article