The Playbook: Online Video Ads: Interstitial vs. Autoplay

To grow revenues in the competitive world of digital advertising, you need a winning playbook. That’s why we’ve launched The Playbook, a new video series featuring data-driven strategies and tips to take your direct response pe ...Read the full article

The Playbook: “Online Video Ads: Interstitial vs. Autoplay"

A fan of The Playbook asks, “What is the best way to use video ads in the online marketplace?” In this episode, Erik discusses the differences between interstitial and autoplay video ads, and why it’s important to tailor your approach to the unique requirements of both.