Twitter will sell one-third of ads in NFL Thursday game streams

There’s a “Rudy” analogy in the news that Twitter has won the exclusive rights to stream 10 of the NFL’s Thursday Night Football games globally during the upcoming season. While Facebook, Amazon and Verizon were reported as the frontrunners for the digital live-streaming rights — at least until Facebook dropped out last week — Twitter was typically left on the sidelines. It shouldn’t have been.Read the full article