3 Ways to Gather Actionable Insights From Google Analytics to Inform Your Marketing Plan

Today’s marketers are lucky. Why? The amount of data and tools to help interpret that data present an opportunity to be far more effective than in the past. However, marketers may not be using one of the most well-known tools in the most effective way. We’re talking about Google Analytics. Unfortunately, it can be incredibly easy to merely focus attention on the vanity metric ...Read the full article