Brand Newsroom 82: How to get ROI on social media

Brands have fallen over themselves to build social media profiles to reach their consumers, but is social really providing a return-on-investment? Where is it that most brands are going wrong? And how do you give your company the best chance of social media success? This week Nic Hayes and Sarah Mitchell are joined by Kohen Grogan, founder of Yappy — a social media app and marketing software pl.Read the full article