‘It’s like saying everything living in the ocean is a fish’: Marketers obsessed with millennials are making a mistake

by Yuyu Chen
The marketing industry is essentially obsessed with one word: millennials. Brands, and many publishers, can’t stop talking about them. The problem, of course, is that it makes no sense to approach a group of some 80 million Americans as a single monolith. Millennials, the demographic cohort to follow Generation X, by definition are 18- to 35-year-olds.Read the full article


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