Millennials & Generation Z Rule the Focus of Social Marketing (But Should They?)

by Justin Lafferty
Millennials, that sought-after group comprising people 18-34 (depending on your interpretation), are the main focus of many social marketers. However, these marketers are trying to cajole reactions out of a generation that doesn’t quite have as much spending power yet. So why should we pay any attention to Millennials? Even if they’re not always buying your products, Mill ...Read the full article