Seeking strategic investments from Microsoft & Amazon, HERE’s owners signal intent to complete with Google Maps

by Greg Sterling
Earlier this week the Wall Street Journal reported that Microsoft and Amazon are in talks to take a possible minority stake in HERE Maps, which is now owned by Audi, BMW and Daimler, the parent of Mercedes-Benz. After Nokia sold HERE to the German consortium for a little less than $3 billion there was a question of how broadly and aggressively HERE would compete in the market.Read the full article