Tag management systems and DMPs — a match made in heaven?

If you’ve been in marketing long enough, you’re probably familiar with John Wanamaker’s famous quote: “Half the money I spend on advertising is wasted. The trouble is, I don’t know which half.” Many marketers would say that statement holds just as true today as it did in 1874. But the digital ecosystem offers up challenges Wanamaker, considered the father of modern marketing ...Read the full article