The State of B2B Content Personalization

Most B2B marketers are tailoring content to specific audiences to some degree, but much of that personalization is done manually, according to recent research from Seismic and Demand Metric. The report was based on data from a survey conducted in February 2016 of 190 marketers who work at companies of various sizes, 68% of them B2B-focused, 23% mixed B2B and B2C, and 9% B2C.Read the full article