How to NOT Distract, Destroy and Decimate Your Google Shopping Traffic

Google Shopping is taking off like a rocket ship. Consumers love the visually based Product Listing Ads, especially on mobile. Retailers are also taking note, spending big in the channel in 2015. That spending paid off: Research showed that Google Shopping Product Listing Ads (PLAs) drove 15% of retailers’ sitewide revenue during Holiday 2015, up from 9.6% in 2014.Read the full article