IAB Primer on Ad Blocking for Publishers Leans Toward Carrots Over Sticks

by Tom Grubisich
The Interactive Advertising Bureau is a vehement opponent of ad blocking: “It is robbery, plain and simple,” the 20-year-old trade group says, zeroing in on software “profiteers” who, besides targeting users with their “extortionist scheme,” are ”shaking down publishers for payments to circumvent their barriers.Read the full article