Study: Why B2B Marketers Waste 19% of Their Budgets

by Aaron Orendorff
Imagine that you were only getting 81 cents of value out of every dollar you spent. If you only wasted a few bucks, it might be okay to eat the occasional loss. But over time, those losses would add up, and it probably wouldn’t take long for you to start rethinking your spending habits. Now put yourself in the position of someone investing billions of dollars.Read the full article