The Context for Contextual Marketing Is Changing

Like most people I know, I assume different personas depending on where I am and what I am doing. When I’m out with my family watching a Cubs baseball game on a Saturday afternoon, I’m in “Family Mode.” But if I am hosting a client at a Cubs game on a Wednesday evening, I’m in “Professional Mode.” The advertisers that try to reach out to me when I’m in Professional Mode need ...Read the full article