Under Armour: We’re beating Nike in connected fitness

by Yuyu Chen
Under Armour is the second-largest sportswear brand, behind Nike, but the Baltimore-based company thinks it’s going to be No. 1 soon, thanks in large part to its ambitious effort in fitness tech. Over the past three years, the brand has invested heavily in fitness technology.Under Armour chief digital officer Robin Thurston told Digiday that Under Armour is “building the bigge ...Read the full article