Day in the life: How UK watchdog ASA polices 30,000 advertising complaints a year

Policing online advertising in the U.K. is becoming an increasingly complex affair. Around 60 people out of the 110 Advertising Standards Authority (ASA) staff wade through a sea of around 30,000 complaints a year related to about 20,000 different ads — both TV and online. Last year, the ASA ruled that over 4,500 ads must be changed, or were banned outright, the most infamous ...Read the full article