From crop tops to Jimmy Choos: How Coachella became a fashion marketing hotbed

While thousands of crop top clad young music fans get their flower crowns ready in advance of the 17th annual Coachella Valley Music & Arts Festival on April 15, retailers and fashion designers are preparing to roll out the runway. As the fashion industry continues to move toward democratization and increased accessibility, Coachella has flourished into a hotbed for fashion marketing.Read the full article