Is H&M moving fast enough to become a digital brand?

by Tanya Dua
H&M’s net profit has slid in recent years. The retailer is placing its bets on both physical and e-commerce expansion as well as a portfolio of several new brands to overcome what it hopes is only a minor speedbump. The ascent of other fast-fashion retailers like Zara, Primark and Forever 21 has led H&M to ramp up its e-commerce efforts. But even that came rather late.Read the full article