Social Media Marketing: Online organic retailer grows following 600% in 18 months

by Daniel Burstein

How an Online Organic, Natural Food Retailer Grew Its Social Media Fan Base 600% in 18 Months More than two years ago, Door to Door Organics noticed a growing trend of customers proudly sharing photos of their Good Food deliveries across social media. Recognizing the power of user-generated content as a form of digital word-of-mouth, Cambria Jacobs, Vice President of Marketing, Door to Door Organics, and her team followed their customers’ lead by shifting the marketing paradigm from social media as an afterthought to a core business function. In this interview, Cambria discusses how marketers can fine-tune social media campaigns to drive brand awareness and fan engagement.

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