The New Customer Journey: Understanding & Engaging With Your Social-Savvy Customers

If you build it, they will come. Consumers continue to seek out and engage with social networks – from Facebook and Snapchat to Tumblr and Instagram. When you consider that the average user spends 1.72 hours per day on social platforms, it makes sense to examine which consumers are spending time on which networks – and how they are spending their “digital” time.Read the full article