WTF is WeChat? A guide for brands and publishers

by Yuyu Chen
WeChat (Chinese name: Weixin 微信) is one of the most popular messaging apps in the Asia, especially in China. The platform was developed by Chinese technology conglomerate Tencent in 2011 and currently it has more than 697 million monthly active users. Although many western marketers who are trying to expand their business in Asia realize the importance of WeChat, the messaging ...Read the full article