Day in the Life: What Burger King’s community manager does

Brands acting “cool” on social media is an epidemic that can’t be contained, but Burger King’s senior community manager Carlos Matias says he has it figured out. “The key is live authentically on the feed and really listen to your audience to see what they’re talking about,” he told Digiday about his growth strategy across the burger brand’s several social media presences.Read the full article