Google Analytics: a guide to confusing terms

Google Analytics is a hugely useful and in-depth tool for measuring and monitoring your website’s performance, as long as you can learn its language. After setting up Google Analytics on your site for the first time, it can be hard work to navigate your way through all the different terms referring to parts of your site or the activities users carry out on it – especially when ...Read the full article

Google Analytics - Bounce Rate: The Simply Powerful Metric

If you could only choose one metric to look at, Bounce Rate might be your best choice. Learn why in this entertaining and informative segment from Avinash Kaushik. http://www.google.com/analytics/conversionuniversity.html