How One University Discovered the Value of Social Influence

Consumers advertising for brands is nothing new. But the role of user-generated content (UGC) in marketing is—and it’s not going away. Smart marketers see the value behind consumers telling their brand story and advertising for products by sharing genuine content. Today’s millennial population sits at about 1.68 billion. They trust UGC content 50 percent more than any other media.Read the full article