‘I feel like my granddad with a VHS’: UK agency Gen Xers on Snapchat

As clients’ desire to cozy up to the youthful Snapchat audience increases, agencies are mastering the platform with varying degrees of success. Clearly no longer just a channel for sexting, some are using it as a substitute to reality TV, while others are struggling to get past the impenetrably abstract user face. Here’s how five agency execs are using Snapchat at home and at work.Read the full article

Will Hayward Snapchat NYC