ModCloth and other online retailers want to shake up the traditional bridal gown industry

Consumers craving immediate satisfaction aren’t only looking to buy what they see on the runway as soon as it debuts. They’re also causing change within the traditional bridal-wear industry. “The notion of buying a gown in the store and then waiting several months for it to be complete is becoming less appealing today,” said Nicole Haase, vp and general merchandising manager at ModCloth.Read the full article