Monday Catchup: Send times, Unsubscribe Rates & Inbox Blindness

Welcome to another Monday, marketers. Let’s get right to it with a few items to get you started on another productive workweek. Ray-Ban plays a strategic waiting game It’s not uncommon to receive a follow-up email a few days after making a purchase. But what about ten months later? When an Econsultancy writer got a “thank you for your recent purchase” email from Ray-Bay 40 or s ...Read the full article