Reality check: Video won’t save the day for digital publishers desperate for growth

Video is sexy. Video is lucrative. Video works on both the big screen and the smallest mobile screen. Video is also very hard to do, extremely hard to scale and highly unlikely to be much of a lifeline for VC-addled publishers desperate for growth areas. Mashable, which laid off 30 editorial staffers last week, is the just latest digital publication that believes video is the future.Read the full article