Your TV buying will be automated. Resistance is futile, and that’s ok

It’s April, and spring is right around the corner, which means that so are the Upfronts. Programmatic TV will be a major discussion topic this year. Both NBCU and Fox announced programmatic TV offerings over the past few weeks, with more news likely to come. Furthermore, these announcements are quite different from prior ones that focused on just advanced data for television; t ...Read the full article