5 Deadly Landing Page Mistakes Sabotaging Your Results

by Brad Smith
Did you know that 44% of B2B clicks are directed to a home page, instead of a dedicated landing page? That’s a big problem, because landing page relevance and performance is a key ingredient in your Quality Score (the single biggest factor in determining your results and costs). Sending paid traffic to unoptimized landing pages is like scarfing down a Big Mac on your way to the gym.Read the full article

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