A UK auto publisher’s pageviews fell by 16 percent in a Facebook Instant Articles test

As Facebook rolls out Instant Articles to all publishers, those who have been testing the feature for close to a year say it’s still too soon to discuss whether it’s working. Still, there are some, Car Throttle in particular, that have seen some alarming drops in pageviews. In an admittedly short test, Car Throttle ran all its content for one week on Instant Articles in early ...Read the full article