Brands Must Adapt to Emerging Social Networks, Apps

There is a collective myopia when it comes to social media online. We usually date its serious arrival to the increase in popularity of Facebook, around six years ago, and that single property has become for many the quintessential social media platform. But the real story is much more nuanced, and it has big implications for brands in the future. Socialization is, of course, a universal need.Read the full article