How to Create a Media Kit for Free Publicity

by Susan Solovic
Free publicity. It’s the dream of every small business owner. But sadly, it’s not the goal of every small business owner. We can dream in our sleep, but to achieve a goal we need to be fully awake, alert, and working hard at it. A media kit (also called a press kit) takes some work upfront to create, but once you have it pulled together, it will help you gain publicity for your business.Read the full article