How To Use Automated Email Series To Increase Customer Retention

by Jon Correll
Did you know it costs you more to obtain a new customer than it does to retain a current customer? In fact, 70% of businesses in one study say it’s cheaper to retain a customer than acquire a new one. They also say they get a better return on investment when they do the leg work to build a relationship with their customers. You’ve probably heard the term “low hanging fruit.Read the full article