Inside Ralph Lauren’s connected fitting rooms

Ralph Lauren’s Fifth Avenue flagship store in Manhattan is home to connected fitting rooms that merge digital technology with in-store retail, meant to both remove friction from the customer experience and help the retailer make smarter merchandising decisions. Since the new smart-mirror fitting rooms were installed in November by retail technology platform Oak Labs, Ralph La ...Read the full article

Ralph Lauren in-store tech l Digiday

At Ralph Lauren’s Fifth Ave. store in Manhattan, customers in the fitting rooms are greeted with a smart mirror that can instantly identify all the items they’ve brought in to try on. The mirrors, powered by retail tech company Oak Labs, are helping to link the in-store customer experience with a digital one, and also giving retailers access to more consumer data. “It’s a misconception that online collects data better than physical retail,” said Oak Labs CEO Healey Cypher. Since installing the mirrors in November, Ralph Lauren has seen an engagement rate of 90 percent. VISIT us: LIKE us on FACEBOOK: FOLLOW us on TWITTER: FOLLOW our INSTAGRAM: