Martin Lindstrom on instinct and competitive advantage

By Martin Lindstrom, {grow} Community member Some years ago, while driving from Poland to Vienna, my GPS broke down. Forget about buying a printed map. They’d vanished in the two decades since I’d last looked for one. My navigational skills are questionable and I’d only been in the area once before, but I had no choice other than to point the car in what I guessed was the r ...Read the full article