Sci-fi film and video game studios find the way into the mainstream via social media

When you think about the persona of a video-gamer or a sci-fi movie buff, you may draw up images of the stereotypical “Star Wars” die-hard, the Trekkie and the video game nerd. However, film and game studios have found that wider audiences have grown increasingly receptive to their content. Using social media analysis, developers, studios and others in the media and entertai ...Read the full article