Speaking Social: How to Put Social Marketing in Context Your Boss Will Understand

by Kevin Shively
Early in my career, I cut my teeth in the newspaper industry. I was a sports writer until I couldn’t afford to be a sports writer anymore, so I moved to the advertising department. I’ve worked in radio, newspaper, and as a marketing consultant, which is to say — I’ve run a lot of direct mail campaigns for brick and mortar businesses.Read the full article